Customer Data and Marketing

Customer Data and Marketing

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Training on the proper handling of customer data in sales, procurement, and marketing.
  • 30 min.
  • DE, EN

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Product number: 641050

Learning objectives

What legal ground rules are relevant for data processing in sales?
What are the information obligations towards customers and prospects?
Which data can be collected in a data protection-compliant manner in the CRM system?
Why is the deletion of CRM data an important aspect?
What regulations apply to data protection-compliant advertising via post, email and telephone?
How can competitions be conducted in compliance with data protection?
What mandatory information must be present on websites concerning data protection?
What are the data protection-relevant points of web tracking?


Who is this course for?

All employees in the areas of sales, marketing, and procurement.


Course contents

  • Legal foundations for data processing in sales
  • Information obligations towards customers and prospects
  • Data that may be collected in the CRM system
  • Deletion of CRM data
  • Advertising via post, email and telephone
  • Conducting competitions in compliance with data protection
  • Mandatory information on websites
  • Web tracking


Story

Fred from sales doesn't believe that data protection is relevant to his work, and Bob is currently launching a marketing event with fireworks. In this advanced course, you'll learn everything you need to know about processing data in the areas of sales, marketing, and procurement.


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